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  • What is Email Marketing? - The perfect . . .

What is Email Marketing?- The perfect guide for beginners

  • September 24, 2018

Are you looking for some great strategies for building up a great traffic, then I can guarantee you that this article will serve as the best way for you. Since here I have written about every single detail regarding the strategy and this has also helped me build more traffic for my content.

what is email marketing

What is Email Marketing?

Email marketing is one of the business strategies of advertising your product through email to grab some profit.
It helps to update your readers with the better option available every single time. It basically helps in building a better relationship with the customers.

Benefits of Email Marketing

Email marketing is a perfect strategy in the present world for attracting new customers and making a profit.
It can be beneficial in multiple manners

  • Less amount of time, money and human resources required.
  • The newsletter can be sent to your viewers easily.
  • Easy to set up the strategy.
  • Email marketing campaign can be easily traced.
  • Helps to update the customers about the website.
  • Almost 94% of people have email id, which allows Email marketing to be done in a board manner.
  • Allows mass mailing in a simple click.

How to do Email Marketing?


1. Establish Your Goal
It is basically one of the most important aspects of the marketing field. Basically, before jumping directly on Campaign Monitor sit for a while and think for a moment about the audience you are going to target.

2. Build your email list
The first question which arises in your mind might be, where to get emails for marketing? Well, you do not need to worry since there are multiple ways for gaining the email list.

  • Include a sign-up form in your blog or website.
  • Make your sign-up page attractive for people to get attracted to it.
  • Make sure you tell your friends to sign-up.
  • If you have written a useful content, then try to end it with asking a question which helps you to build your email list.
  • Promote your website in multiple social media platform and ask people to subscribe.
  • Provide discounts while buying a product if the user is a subscriber.
  • You can also host some competition and ask the user to sign-in if they want to participate.
  • Add a sign-up form in the footer or on the sidebar of the website.

3. Create Campaign
Once you have followed the above step, start building campaigns.

How email marketing will help your business to grow?


Let us look over the benefits which email marketing provides to your business.

  • Covert site visitors into daily customers.
  • Helps to grow your audience.
  • If you really have some useful content, then even your customers are going to do the promotion of the brand.
  • Increase traffic of the website.
  • Boost sales by promoting product and services.
  • Improves the relation with the customer.

Email Marketing companies and tools


Here is the perfect list of email marketing tools provided by various companies.

  • ActiveCampaign
  • AWeber
  • Campaign Monitor
  • ConvertKit
  • Drip
  • Emma
  • GetResponse
  • MailChimp
  • MailerLite

So this was some of the basic ideas regarding the strategy of email marketing. Share us your email marketing tips in the comment section.

For more useful content stay tuned and don’t forget to subscribe our site for more useful contents.

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